Tracy Lynn Repchuk's "31 Days to Millionaire Marketing Miracles"

This book, "31 Days to Millionaire Marketing Miracles" was recommended to me via my stepmom, who has been a small business owner for the last 16 years, when I told her I was interested in starting my own business. The woman knows a LOT about small business success, so when she recommends something, I listen.

When I read Timothy Ferriss' book "The 4-Hour Work Week" a few months ago, I thought his concept of creating a business that generates automated income, one that basically runs itself, thus filling your bank account while freeing up your time was revolutionary. It was an eye-opener for me and something I didn't really believe that just anyone could do... until a friend actually succeeded by using his program. This friend of mine started his online retail business 7 months or so ago and last week he did more than $10k in sales, while hardly touching the business himself. Needless to say, I was motivated to try the plan for myself. 

That's where this book recommendation came in. Tracy Lynn Repchuk does for business marketing what Tim Ferriss does for business structure. She gives you step-by-step instructions for generating the most web traffic with the least amount of fuss. She tells you upfront that by putting in a few months of hard work and time, you can lay the groundwork for a future of easy traffic. 

First off, let me say that this book isn't for someone new to the idea of internet sales. She speaks at a level that assumes that you know the basics already. She also says things without fully explaining them until later, which leaves you temporarily lost. Also, a lot of the book didn't apply to the type of business that I plan to start. She teaches people how to make money on the internet, and so she's basically teaching you how to do the same - become someone who teaches people how to do something. As I plan on selling a product, rather than knowledge, this didn't really touch base with me. 

However, those criticisms aside, she had some really good tips for driving traffic that would apply to ANY online business. She teaches you how to set up your website to maximize marketing exposure, by getting your customers to join a mailing list, where you are then able to keep them updated on new products and promos, and to get referrals, so that your customers do the marketing for you. After reading her instructions, I realized how many of the sites that I frequent use this same model. In fact, most major companies do, and she explains that this is the difference between a successful website and an unsuccessful one. She had me sold. 

She also gives plenty of suggestions for software programs and web services to make doing business online easier. If you're in business for yourself, or you ever plan to be, "31 Days to Millionaire Marketing Miracles" is a good reference tool.